What We Did: Blackbird Kitchen+ Bar | Sacramento, CA

• Category: Website Design, What We Did

If you live in Sacramento, you have probably already heard of Blackbird Kitchen+ Bar.  The foodies and local rags were buzzing about this new restaurant for over a year before the restaurant was finally ready to open their doors- and they did not disappoint!

If you’re into seafood+ dark, sexy atmosphere, and interesting local beer and wine (huge selection)- you need to check out Blackbird.

In order to match the look and feel of Blackbird’s physical space in the heart of downtown Sacramento, we went with a dark color scheme on the website.  We embedded their logo font for use in titles and headers to give the site a consistent look with their brand image.  Since their menu is based on local, hyperseasonal ingredients, we created a simple system in order to upload new menus whenever necessary.

Throughout the website building process, we were given very limited art direction or feedback, which is always a fun challenge.  When the restaurant opened, and the website was ready to go live, no one affiliated with Blackbird had even seen the site!  But- we went forward and launched the site to much acclaim from Chef/Owner Carina Lampkin.  We were invited to the friends and family opening night, and during her first dinner service, Carina came out of the kitchen to tell us, “You nailed it! I love the website.”  Happy clients like this is what keeps us going.

Thank you to Stephanie Barber, Karen + John Thacker, Carina Lampkin, Dona Bridges and Tyler Stacy for giving us the opportunity to create this website and be a part of the Blackbird Kitchen+ Bar family!

What We Did: RedLegg Data Protection | Chicago, IL

• Category: Website Design, What We Did

We were recently hired to rebuild the website for a national Data Protection and Security Compliance company- RedLegg Data Protection, based in Chicago, IL.  Owners and employees of RedLegg pride themselves on “being capable of professionalism, but find it kind of boring.” –  so we knew this would be a fun project!

First, we took into account what role the website played in the company and based on the feedback we received, decided on a clean, structured but uncluttered layout.  We spent a total of 45 hours, including edits and changes, building the site in order to get it live ASAP for RedLegg.  Check it out http://www.redlegg.com/ .

After the initial site was live, we were rehired to build a separate “Events” sub-site at http://events.redlegg.com/ .  This site needed to tie into the main site, but be able to stand on its own as a one-stop shop for visitors looking to see past, present and future RedLegg events.

RedLegg was a great project to work on! We would like to say thank you to Laura at RedLegg for being such a great client to work with!  Also, thank you to Solstice Wealth Management and Insurance Services for the referral!

Using QR Codes- The Right Way & The Wrong Way

• Category: Marketing, QR Codes

These days, QR codes are becoming increasingly popular, especially in Real Estate! Every day countless companies decide to put the genius of the QR code into use in order to engage their customers and promote their services.  In case you don’t know what QR codes are- a simple definition is that QR codes are like a bar-code, but a 2D barcode. They can be scanned with a smart phone from any direction or angle. Codes can contain links, phone numbers, V Card contact data, text, or an SMS message! What a great way to reach your customers!

Since popularity with using QR codes in advertising has surged- we have been seeing incorrect QR usage everywhere! We thought now would be a good time to lay out a few tips on how to use QR codes- the right way and the wrong way.

The Right Way

1. Print Marketing Campaigns- If you advertise using fliers, banners, posters or magazine ads, using QR codes here is practically mandatory.  The code used here should link to a mobile-friendly webpage specifically created to match the campaign used in your print material. Continue reading “Using QR Codes- The Right Way & The Wrong Way” »

Sacramento Area Realtors Benefit from using QR Codes

• Category: Marketing, QR Codes

We have been excited about QR Codes for quite some time now.  Now, 14 million people are scanning QRs and that number is growing every month! There are almost limitless possibilities of what QR codes can be used for, and when we saw the video we are about to show you, we got excited.

As you know, Gregorakis Interactive works with a major player in the Sacramento Realtor scene, Fusion Real Estate Network, so we are always trying to keep up to date with what is happening in their industry. Continue reading “Sacramento Area Realtors Benefit from using QR Codes” »

5 Companies are getting a Free Customized QR Code

• Category: QR Codes

14 million people per month are scanning QR Codes. To launch our latest service, we will be giving away 1 custom designed QR code to 5 different companies.  If you own a business and you want to participate in our new product launch, please fill out the form at the bottom of this page.

Though we are offering free service, each company involved in this launch will be treated like an appreciated, paying client.

5 companies will work 1on1 with us to offer feedback on their custom QR codes.  We are aiming for customer satisfaction, we want our prospective clients to be able to use their Custom QR code risk free, to see how effective they can be in marketing efforts.

A QR code can point a user to a website (preferably a landing page made just for the QR code), an e-mail address, a phone number, custom text, a youtube video, a V-Card and even a text message!

Want a free code?

Name:

Email:

Custom QR Code Examples

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August Sale

• Category: Website Design

This month we are offering all new website design and redesign customers a chance to save 25% as a way to promote our services. Whether you already have a website or are considering having one designed for the first time, let us show you how a Gregorakis Interactive website can be custom tailored to resolve whatever issues your business is currently struggling with.  Please fill out the following form for a free, no-obligation quote!

What We Did: Torch Club- Sacramento, CA

• Category: Website Design, What We Did

We were recently hired to rebuild the website for the world-famous Torch Club located in Sacramento, CA.  This is a hot, downtown spot, hosting some of the hottest names in Blues music.  Before they hired Gregorakis Interactive to redesign their home on the web, they hosted a website that may have been working against them.   Continue reading “What We Did: Torch Club- Sacramento, CA” »

The Marketing Value of Gratitude

• Category: Marketing

The world is changing, everyone agrees, and yet it’s obvious that certain elements of human interaction are being left behind.  Sure, we have evolved into an increasingly “connected” world; we have Facebook, Twitter and email with which we are always within reach of our friends and family located across the planet.  I think this is a good thing, in fact I see it as a manifestation of the human need to be within a collective, or part of a community.  The problem I notice with interacting virtually is that Continue reading “The Marketing Value of Gratitude” »